Interview with Marketing Guru, Erin Hintz

Erin Hintz is a Canadian-born marketing professional who started as the sole person responsible for marketing person in a small Toronto-based company. Today she is the VP of Global Marketing for Citrix, a company known for its "GoTo" products that include GoToMeeting and GoToMyPC. In this interview Julie King talks to Erin about how marketing and key business models are changing.