Philip Yaffe
Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good public speaking in Brussels, Belgium. In the 'I' of the Storm is available either in a print version or electronic version from Story Publishers in Ghent, Belgium (www.storypublishers.be) and Amazon (www.amazon.com).
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Articles by Philip Yaffe
The Mathematics of Persuasive Communication: Part III
January 31st, 2008
In this final installment of Philip Yaffe's three part series on effective written communications, Mr. Yaffe looks at the role of density in the creation of effective prose.
The Mathematics of Persuasive Communication: Part II
December 31st, 2007
In the second installment in this series, Philip Yaffe looks at how simple mathematical concepts can improve the conciseness and clarity of business communications.
The Mathematics of Persuasive Communication: Part I
October 31st, 2007
What if the secret of effective business writing could be simmered down to a simple, mathematical formula? In Part 1 this 3 part series author Philip Yaffe shares with us a new way to look at how we communicate.