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Paul Crane

Paul Crane is the CEO and founder of Local Text Marketers, a Canadian SMS / text message marketing service provider. Visit them online at

Articles by Paul Crane

Text Marketing and Canada's Anti-Spam Law (CASL)

October 15th, 2014

By now, most of us are familiar with the challenges involved with ensuring our email databases are CASL compliant, but how does the law apply to text messaging?