CO Staff
Articles by CO Staff
Identifying False Signals and Hidden Objections
November 1st, 2014
There is a huge difference between thinking someone will buy from you and having a person actually hand you money (or pay online) for your product or service.
Audio Branding
September 3rd, 2013
Does your business have a distinct sound? CanadaOne talks to Colleen Fahey of audio branding experts Sixieme Son to get some insight on how to build a distinct audio brand for your business.
Association Profile: Toastmasters International
September 3rd, 2013
Whether you need help overcoming a fear of public speaking or simply want to improve your presentation skills, Toastmasters International is a great starting point.
A Look at Google+: The Social Site Small Businesses Can't Afford to Ignore
July 1st, 2013
Google Plus may be the social network that many small businesses would like to ignore, but as the social backbone of the world’s largest search engine, here is a look at why your business needs to care.
Opportunities for Small Businesses, Retailers from Near Field Communications (NFC)
July 3rd, 2012
Andrew Kinnear of Aimia shares insights into what near field communications (NFC) is and how it is impacting Canadian retailers, allowing people to use things like mobile phones and loyalty programs to interact in more robust ways.
5 Tips for Content Marketing
February 1st, 2012
Marketing automation is the next level in getting the best return on investments from your website. Jimmy Li of BC-based marketing automation specialists, RevenueAutomation.com, shared five tips to help you get the most out of your content marketing strategy.
Seven Facts and Myths About Franchising in Canada
May 2nd, 2011
If you are considering buying a franchise, it is important for you to do your homework and inform yourself of both the benefits and risks. What's more, you need to prepare yourself to deflect high pressured sales tactics and keep your emotions out of the decision.
Seven Facts and Myths About Franchising in Canada
May 2nd, 2011
If you are considering buying a franchise, it is important for you to do your homework and inform yourself of both the benefits and risks. What's more, you need to prepare yourself to deflect high pressured sales tactics and keep your emotions out of the decision. Here is a look at some key things to keep in mind if you are thinking of becoming a franchisee.
Social Media Insights from Obama's 'Digital Oracle', Mike Slaby [Recap]
March 1st, 2011
This multimedia article contains excerpts and video clips from the recent Direct Engagement show with guests Mike Slaby, best known as the 'digital oracle' behind Obama's successful presidential election campaign, and Ontario Minister Takhar.
10 Tips on Managing Your Cash Flow
February 1st, 2011
Read chartered accountant Jeffrey D. Sherman's tips on how to better manage your business's finances.
Book Review: Gamestorming
September 30th, 2010
Dubbed a "A Playbook for Innovators, Rulebreakers, and Changemakers," Gamestorming will help you harness improvisation, visual thinking and creativity.
Book Review: Six Pixels of Separation
October 31st, 2009
Asset & Property Financing with the Canada Small Business Financing Program (CSBF)
September 30th, 2009
The CSBF is a government supported leasing and loan program that could help your business.
David & Goliath: Tips to Help Small Companies Sell to Large Corporations
August 31st, 2009
[video] Advice from a one-woman marketing company and the VP of a large corporation on how small companies can sell to large organizations.