eHiring in Canada
OVERVIEW
Using the Internet as a hiring tool has the potential to benefit both small and large businesses.
Employers can use the Internet to post job openings, browse through resumes to prescreen applicants and correspond with potential hires to create a short-list of qualified job candidates. If properly executed, this can save employers time and money, while speeding up the hiring process. Advertising on job boards, will ensure that your ad reaches potential hires in your local area.
However, the costs and results of various methods of online advertising will vary significantly, and off-line advertising might still offer more value for the investment depending on specific factors such as industry, location and hiring requirements.
THE PROCESS
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Drafting the ad Good ads catch the attention of job seekers, and are informative at the same time. A corporate profile and details of what the job will entail, along with details of salary, location, working hours and benefits are all good things to add in your advertisement, if possible. By doing this, you can prevent those who know they aren't qualified or interested in the job from applying -- and significantly reduce the time you spend perusing resumes. |
Identify the available position(s). Are you looking for someone to fill a general position or a very specialized position? Does your ad need to reach a broad range of potential applicants, a narrow range of people with specialized skills or people that are only looking for summer employment?
Understand where you can place job ads online. There are several different ways and thousands of different places where you can advertise a job opening on the Internet. There are specialized job boards - where you can advertise to potential hires with very specific skills. And there are general job websites where your ad will be seen by a broad audience with a variety of skills.
Evaluate your options. Once you have identified the best places to advertise in order to fill your available position(s), you need to evaluate the different options available to you.
SPECIALIZED JOB BOARDS
Specialized job boards enable employers to reach a narrowly focussed base of potential hires. Catering to a particular niche, these sites can easily outperform more general boards if they have the necessary traffic.
Jeff Gaulin's Journalism Job Board was created as a way of helping Jeff's classmates find work. Today his roster of employers includes the Ottawa Sun, Wallaceburg Courier Press, CBC Newsworld "Culture Shock", Dow Jones Canada, Chapters.ca and AOL Canada, to name a few. The site also has a resume listing page and help page.
MultiMediator.Com has a free job board that reaches the multimedia industry. As a part of a larger website, multimedia firms can also list their company in MultiMediator's database of Canadian multimedia firms. Many job seekers use MultiMediator not only to browse the current job postings, but also to locate firms that could be potential employers.
How then, can you find the specialized job boards that fit the needs of your firm?
If you know of an industry-specific 'hub' - a website that is at the centre of its industry, often offering articles, resources and information - that is a great place to start your search. If you do not know of such a website, or your initial searches don't produce useful results, the search engines will be your second-best starting point.
In the search engines, simply type an occupation or industry specific keyword, along with the word 'job' to bring up a number of matches.
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A comparative chart of various Internet recruiting companies, can be found by
Clicking Here.